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Saturday, September 23, 2017 Vol. 81 No. 5


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


Featured Companies

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AMERICA IN BLOOM
VITAMIN INSTITUTE
ENTRYWAYS USA
BALL HORT
COLLIER METAL SPECIALTIES INC
BAILEY NURSERIES INC.
SYNGENTA FLOWERS
FEATHEROCK INC
DAVINCI DECORATED POTS
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September 2017 Issue

Features
Event Central | Jennifer Polanz
From hayrides to Halloween and beyond into the winter holidays, here are a couple of case studies in how to make the most of September through December.

Socializing Gardening | Heidi Lindberg & Dr. Bridget Behe
This is the first in a four-part series on garden center marketing. Here, our researchers take a look at the payoff from events.



Consumer Buzz
Department Stores’ Downward Spiral | Ann-Marie Vazzano
In just one year, the number of back-to-school shoppers who said they planned to shop at department stores dropped 26%.

Amazonian Millennials | Ann-Marie Vazzano
Nearly 80% of Millennials have bought something from Amazon in the last month.



Columns
The Extras | Ellen C. Wells
“Your personality has to be as beautiful as your garden center.”

The Double-Edged Sword of the NextDoor App | Amanda Thomsen
Just like any neighborhood, there’s good and bad.





The Friel World

In a gracious acceptance speech, Dan Heims said, “PPA isn’t about plants. It’s about people.”


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