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Thursday, July 27, 2017 Vol. 81 No. 3


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


Featured Companies

SUN GRO
LFS INC.
DRAMM CORPORATION
INDEPENDENT GARDEN CENTER SHOW
GEORGETOWN HOME AND GARDEN
FEATHEROCK INC
STAR ROSES AND PLANTS
ERNST BENARY OF AMERICA
BAILEY NURSERIES INC.
THE HIAWATHA CORPORATION
>> See All

July 2017 Issue

Features
Using Your Data | Mason Day
Here’s how to get a better handle on what consumers are looking for, both before they get into your store and once they’re there.

What Does Generation Z Want? | Bisser Georgiev
Why should we pay attention to Gen Z? In the second of a multi-part series, we’ll take a deep dive into the next wave of consumers.



Consumer Buzz
Loyalty Gripes | Ann-Marie Vazzano
Carrying cards is consumers’ biggest frustration when it comes to loyalty programs

Gen Z Has Expectations | Ann-Marie Vazzano
Although many of them are still in high school and college, Gen Z definitely has purchasing power.



Columns
A Blast from the Past | Jennifer Polanz
You can count on us as much today as you could 20 years ago. Some things never change.

20 Reasons Why I Love You | Ellen C. Wells
I could never write about tires.





The Friel World

Sears’ dominance was fueled by sales to that agrarian population, to an America that no longer exists.


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