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Wednesday, July 26, 2017 Vol. 81 No. 3


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01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


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>> See All Consumer Buzz Consumer Buzz
Do Customers Want A Digital Experience?
| Ann-Marie Vazzano
  
>> Published Date: 6/30/2017
 
More companies are using digital technology to improve the customer experience, but not all consumers are on board, according to a new study from IBM. For example, 70% of consumers who have tried to explore products with interactive in-store displays, virtual reality or voice command-operated devices, were disappointed with the experience.

Age makes a difference, too. Nearly a quarter (24%) of Millennials use mobile apps to find products while shopping, compared to just 8% of Baby Boomers. In addition, between 70% and 80% of Baby Boomers said they were aware of companies’ digital customer experience offerings but haven’t tried them because they’re not interested. Here’s a look at the top reasons consumers are disappointed with digital customer experiences:

• Didn’t work as expected

• Not convenient

• Hard to use

• Too confusing GP



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