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Wednesday, July 26, 2017 Vol. 81 No. 3


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


Featured Companies

SUNTORY FLOWERS LTD
LECHUZA
BAILEY NURSERIES INC.
STAR ROSES AND PLANTS
SUNNY BUNNY GARDEN'S
INDEPENDENT GARDEN CENTER SHOW
ALLSOP HOME & GARDEN
DRAMM CORPORATION
BALL HORT
GEORGETOWN HOME AND GARDEN
>> See All

>> See All Consumer Buzz Consumer Buzz
Personalization Pays Off
| Ann-Marie Vazzano
  
>> Published Date: 6/30/2017
 
According to new research by the Boston Consulting Group, brands that use digital technology to provide personalized experiences are seeing revenue growth of 6% to 10%. BCG predicts companies that do this successfully will gain greater market share, with $800 billion in revenue shifting to the 15% of businesses that succeed in their personalization endeavors. GP



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