Loyalty Gripes

Ann-Marie Vazzano

Carrying cards is consumers’ biggest frustration when it comes to loyalty programs, according to CodeBroker’s 2017 Shopper Loyalty Survey. And for 17% of respondents, looking up a forgotten card is the most annoying part of the process. Here’s a look at some other stats from the survey:

• 24% always use the rewards they earn.

• 43% said rewards expired before they had a chance to use them.

• 38% never knew if they had rewards available.

• 28% always forget to bring their paper rewards certificates to redeem.

• 65% had tried to redeem a reward only to find it was expired.

• 71% said they’d be more likely to use their loyalty cards if they could access the cards and rewards from their mobile phones. GP