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Sunday, April 30, 2017 Vol. 80 No. 12


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


Featured Companies

ALLSOP HOME & GARDEN
SUN GRO
GEORGETOWN HOME AND GARDEN
PROVEN WINNERS
COLLIER METAL SPECIALTIES INC
STAR ROSES AND PLANTS
INDEPENDENT GARDEN CENTER SHOW
REED EXHIBITIONS
HOME BAZAAR INC
WEEKS ROSES/SIMPLE PLEASURES BULBS AND PERENNIALS
>> See All

>> See All Consumer Buzz Consumer Buzz
A Personal Touch
| Ann-Marie Vazzano
  
>> Published Date: 3/29/2017
 
Consumers love personalization. According to Kibo’s 2017 Consumer Trends Report, 85% of consumers say they’re influenced by personalized homepage promotions and 92% say personalized shopping cart recommendations influence them to complete online purchases. The survey also found the majority (76%) of consumers price-check competitors on a regular basis, up 10 percentage points from the 2016 survey. In addition, 94% of consumers research products online before visiting a store, an increase of 8% from last year, and nearly three-quarters expect store associates to be able to access their customer history when they visit a store after buying something online. GP



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