Game Day Spending Down

Ann-Marie Vazzano

Consumers spent an estimated $14.1 billion on the Super Bowl, according to NRF’s annual Super Bowl Spending Survey, with $75 spent on average for the big game. This is a decrease from last year’s total of $15.5 billion ($82 on average). Here’s a look at where that money is going:

• Food and beverages: 80%
• Team apparel/accessories: 11%
• New TVs: 8%

Of those surveyed, 24% say the commercials are the most important part of the game. GP