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Thursday, July 27, 2017 Vol. 81 No. 3


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


Featured Companies

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PRIMERA TECHNOLOGY INC.
SPROUTBRITE
WATERPULSE INC.
SELECTA ONE
SUN GRO
BALL HORT
COLLIER METAL SPECIALTIES INC
LECHUZA
DRAMM CORPORATION
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July 2017 Issue

Features
Container Series: Don’t Pitch It, Eat It! | Amanda Thomsen
Reduce, reuse, recycle—put some new life and taste into your mixed containers.

Spring Trials An Eye Toward Retail | Ellen C. wells, Chris Beytes & Jennifer Zurko
We spotted fun edibles, cool components and innovative marketing ideas at this year’s California Spring Trials.



Consumer Buzz
Personalization Pays Off | Ann-Marie Vazzano
Brands that use digital technology to provide personalized experiences are seeing revenue growth of 6% to 10%.

Loyalty Gripes | Ann-Marie Vazzano
Carrying cards is consumers’ biggest frustration when it comes to loyalty programs



Columns
20 Reasons Why I Love You | Ellen C. Wells
I could never write about tires.

A Blast from the Past | Jennifer Polanz
You can count on us as much today as you could 20 years ago. Some things never change.





The Friel World

Sears’ dominance was fueled by sales to that agrarian population, to an America that no longer exists.


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