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Saturday, April 25, 2015 Vol. 78 No. 12


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Young Retailer Award
08 |Article Archive
09 |BuZZ!
10 |Facebook© - Buzz Cuts
11 |Wells on Twitter
12 |Store Layout
13 |Digital Catalogs
14 |Trade Show Calendar
15 |Hard Goods Distributors
16 |Media Kit 2015
17 |Subscriptions


Featured Companies

OREGON ASSOCIATION OF NURSERYS
REED EXHIBITIONS
ANTHONY TESSELAAR USA INC
LIVETRENDS DESIGN GROUP
BALL HORTICULTURAL COMPANY
TROPICAL WOW
DEWITT COMPANY
DUMMEN N.A., INC.
WALTERS GARDENS INC.
PROVEN WINNERS
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April 2015 Issue

Features
Celebrating Staying Power | Katie Elzer-Peters
In this month’s peek behind the curtain, we delve into the backstory of Suntory’s Sun Parasol Mandevilla.

Delivering on a Helpful Promise | John Bray
In our final installment of our series on customer service, we head to “The Helpful Place” for inspiration.



Consumer Buzz
2ist Century Registries | Ann-Marie Vazzano
Toasters, linens and flatware aren’t the only things newlyweds need to set up house these days. What about TVs, surround sound systems and computers?

Consumer Must Haves | Ann-Marie Vazzano
Prosper Insights & Analytics’ “Expendables vs. Untouchables” report, compiled for STORES, sheds light on what consumers are willing to forgo in the name of a healthy budget versus what they can’t live without.



Columns
Wheels on Fire | Amanda Thomsen
Roll out an old carpet, set up your wares and set the sidewalk on fire with your on-trend look.

Embrace Your Role as Expert | Jennifer Polanz
The more you take the guesswork out of gardening and let the consumer rely on your expertise, the more they’ll return, ready for bigger and better projects.




Profit Planet

Not many garden centers are seen as top-end gift retailers because they consider gifts an afterthought.



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