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Friday, April 25, 2014 Vol. 77 No. 12


Also in this issue...

01 |Front Lines
02 |Product Profiles
03 |Product Profiles Submissions
04 |Classifieds


05 |Request Product Info
06 |Article Archive
07 |BuZZ!
08 |Facebook© - Buzz Cuts
09 |Wells on Twitter
10 |Store Layout
11 |Digital Edition
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2014
16 |Subscriptions


Featured Companies

RAW MATERIALS DESIGN LLC
BALL PUBLISHING
THE CONARD-PYLE CO.
MONROVIA NURSERY COMPANY
APPLIED POLYMER SYSTEMS INC
AMERICANHORT
HEART OF FLORIDA GREENHOUSES
EMERALD COAST GROWERS LLC
SOUTHERN LIVING PLANT COLLECTION
FLORI-DESIGN INC.
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April 2014 Issue

Features
One Step Ahead | Anne-Marie Hardie
What’s the best way to offer optimal customer service? Anticipate your customers’ needs before they happen. Find out how in our bonus article on customer service to round out the series.

Stocked and Stacked | Ellen C. Wells
As spring kicks into high gear, your cash wrap area should be top of mind. Is it serving both you and your customers to the max—and is it interesting? Check out these ways to enhance your customers’ purchasing experience—and add to your bottom line.



Consumer Buzz
Social Influence | Ann-Marie Vazzano
While consumers don’t necessarily use social media to make purchases, it can create buzz and be influential in encouraging them to buy.

The New Male Consumer | Ann-Marie Vazzano
“A new breed of male consumer is emerging.” That’s according to Defy Media’s second annual Acumen Report “Brand New Man.”



Columns
Trading Places | John Friel
As has become the norm, the MANTS mood was decidedly upbeat.

The Next Crop | Kerry Herndon
The tide seems to have turned on this issue with the great majority of Americans believing that medical marijuana should be universally allowed.








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