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Thursday, April 24, 2014 Vol. 77 No. 12


Also in this issue...

01 |Front Lines
02 |Product Profiles
03 |Product Profiles Submissions
04 |Classifieds


05 |Request Product Info
06 |Article Archive
07 |BuZZ!
08 |Facebook© - Buzz Cuts
09 |Wells on Twitter
10 |Store Layout
11 |Digital Edition
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2014
16 |Subscriptions


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April 2014 Issue

Features
Educating the Customer | Jennifer Polanz
A knowledgeable customer is a better customer and independent retailers have the ability to educate shoppers on the right controls for the right plant.

One Step Ahead | Anne-Marie Hardie
What’s the best way to offer optimal customer service? Anticipate your customers’ needs before they happen. Find out how in our bonus article on customer service to round out the series.



Consumer Buzz
Social Influence | Ann-Marie Vazzano
While consumers don’t necessarily use social media to make purchases, it can create buzz and be influential in encouraging them to buy.

Retail Sales on the Rise | Ann-Marie Vazzano
Good news for retailers: Retail sales are projected to increase 4.1% in 2014, according to the National Retail Federation’s 2014 economic forecast.



Columns
The Next Crop | Kerry Herndon
The tide seems to have turned on this issue with the great majority of Americans believing that medical marijuana should be universally allowed.

Don't Let Summer Stall Out | Judy Sharpton
… the time after spring is now an essential selling season if the store is to remain viable.








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