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Saturday, September 23, 2017 Vol. 81 No. 5

Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions

05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions

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  Article Archive
April 2017 Issue (Vol. 80 No. 12)
Grow with GWA | Maria Zampini
It’s easier than ever to find a garden writer to work with to grow your business.

I Cannot Remain Neutral | Amanda Thomsen
I believe this trend has now frightened people into the dullest homes ever.

Screw It | Ellen C. Wells
Inspiration strikes anytime, anywhere.

The Knowledge Gap | Jennifer Polanz
Garden centers may be fun for experienced gardeners, but to anyone starting out … it’s incredibly intimidating.

Consumer Buzz
A Personal Touch | Ann-Marie Vazzano
According to Kibo’s 2017 Consumer Trends Report, 85% of consumers say they’re influenced by personalized homepage promotions and 92% say personalized shopping cart recommendations influence them to complete online purchases.

Consumer Buzz
Boomers Feel Overlooked | Ann-Marie Vazzano
Baby Boomer consumers feel “overlooked and under-rewarded,” according to a report by ICLP Loyalty.

Consumer Buzz
Buying on Impulse | Ann-Marie Vazzano
Most consumers (72%) made an impulse buy during the 2016 holiday shopping season, according to a survey from CreditCards.com.

Consumer Buzz
How Big Is Amazon? | Ann-Marie Vazzano
Huge, according to a recent survey from Power Reviews.

Consumer Buzz
In Phones We Trust | Ann-Marie Vazzano
Consumers have more faith in their mobile devices keeping their personal information, including credit card numbers, safe than they do in retail stores.

Consumer Buzz
Is Your Loyalty Program a Waste? | Ann-Marie Vazzano
Many companies are wasting money on loyalty programs that don’t work.

Consumer Buzz
Marketing to Boomers | Ann-Marie Vazzano
If you want to connect with Baby Boomers, try Facebook.

Consumer Buzz
Millennials on the Move | Ann-Marie Vazzano
It looks like travel is in the budget for Millennials.

Consumer Buzz
Stores Reign Supreme | Ann-Marie Vazzano
In-store shopping is far from dead.

Consumer Buzz
The Value of Data | Ann-Marie Vazzano
Consumers are putting price tags on their personal information—and specific ones, at that.

Consumer Buzz
The Year of the Robot | Ann-Marie Vazzano
Mastercard recently announced it’s launching artificial intelligence bots that will allow customers to manage finances and shop using messaging platforms.

Consumer Buzz
Things Are Looking Up | Ann-Marie Vazzano
Seven in 10 consumers think their financial situations will improve over the next six months.

Consumer Buzz
Webrooming Woes | Ann-Marie Vazzano
When it comes to researching products online, poor product descriptions are consumers’ biggest irritation (43%), followed by lack of photos or videos (20%).

Cover Story
Inspiring Individuality | Chris Beytes
In our humble opinion, the annual IPM Essen trade show is the world’s best one-stop source for plant packaging and display ideas and inspiration.

Alternatives to Neonics | Jennifer Polanz
Looking for products to diversify out of neonicotinoids for your retail shelves? We’ve got the answers—and you may be surprised at them.

Get People Talking | Mason Day
When everyone is bombarded by advertising, try a different approach with influencer marketing.

Resolving Conflicts | Katie Elzer-Peters
Employees will always have conflicts—here are some effective strategies for dealing with it when it happens.

Spicing Up Spring | Laura LeBoutillier
Sometimes unlikely pairings make for great combos, like in this spring lovely.

What’s In Plant Foods Nowadays? | Ellen C. Wells
Four plant food pros weigh in about today’s ingredients and tomorrow’s tech.

Front Lines
Arett Expands | Ellen C. Wells
The New Jersey-based lawn, garden, home and holiday distributor continues to invest in the Midwest market with an even bigger warehouse in Troy, Ohio.

Front Lines
Customer Satisfaction at a High | Jennifer Polanz
The numbers are in and customers seem pretty highly satisfied by the retail experiences they’re having, according to the American Customer Satisfaction Index for 2016.

Front Lines
Flowers for Millennials | Ellen C. Wells
The American Floral Endowment (AFE) and the Floral Marketing Research Fund (FMRF) just released a new consumer report called “Marketing Tactics to Increase Millennial Floral Purchases.”

Front Lines
For the Bees (and More) | Ellen C. Wells
Need to learn more about protecting pollinators? Well, that’s why the Protecting Pollinators in Urban Landscapes Conference was created.

Front Lines
Happy Birthday Chalet! | Jennifer Polanz
Chalet Landscape, Nursery & Garden Center in Wilmette, Illinois, turns 100 this year, and to celebrate, the third-generation run operation has many events and activities planned over the course of 2017.

Front Lines
Miss Saori Available in U.S. | Jennifer Polanz
A hydrangea that made a huge splash three years ago at the Chelsea Flower Show is now available in the U.S. after a two-year mandatory quarantine period.

Front Lines
New Knock Outs | Jennifer Polanz
Three new Knock Out roses are joining the lineup, 10 years after the last introduction.

Front Lines
NRF Predicts Sales Will Increase | Ellen C. Wells
Good news for that garden center—and for yours, too—is the latest forecast from the National Retail Federation, which puts 2017 sales between 3.7% to 4.2% over 2016 sales.

Profit Planet
Can You Keep Up? | Bill McCurry
If you’re still “racing” against your competition like grandpa did, you’ll be left in the dust.

The Friel World
You May Not “Like” This | John Friel
Liking is too easy and means too little.

The Goods
The Goods | Adriana Heikkila
Allsop Home & Garden; A.M.A. Plastics Ltd.; Anthony Tesselaar Plants; Ball Ingenuity; Bloem Living LLC; Bushel and Berry; DaydreamHQ; Dümmen Orange; Entryways USA; Featherock Inc.; Garden Works; Georgetown Home and Garden; Home Bazaar Inc.; LED Habitats LLC; Mycorrhizal Applications; National Hardware Show; PanAmerican Seed; Plant Nanny Company Inc.; Pleasant View Gardens Inc.; Star Roses and Plants; Suntory Flowers Ltd.; Syngenta Flowers; Weeks Roses

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