Gen Z Has Expectations

Ann-Marie Vazzano

Although many of them are still in high school and college, Gen Z definitely has purchasing power. According to a Forrester Consulting study, recently released by American Express, 81% of consumers aged 16 to 22 make purchases on their own, and 59% have bought something via mobile app within the last year. Here’s a look at some other findings:

• 50% of Gen Z consumers care deeply about the reputation and brand image of the brands they buy.

• 21% of Gen Z said they’d stop using a product or brand if responsiveness on social media was lacking, compared to just 9% of Millennials.

• 77% keep careful track of their finances.

• 72% have a checking/savings account.GP