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Wednesday, August 23, 2017 Vol. 81 No. 4


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


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>> See All Consumer Buzz Consumer Buzz
Cash Back is King
| Ann-Marie Vazzano
  
>> Published Date: 5/31/2017
 
Cash back incentives strongly influence purchase decisions, according to a recent study from RetailMeNot. However, traditional mail-in rebates are taking a backseat to digital cash-back offers. More than half (55%) of those surveyed said they’d prefer to get online cash back offers rather than mail-in rebates. And almost 50% said they’d be more willing to buy an item if they could combine a coupon with a cash-back offer. Approximately 25% of consumers have redeemed a rebate or cash-back offer within the last year. GP



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