Shoppers Embrace Technology

Ann-Marie Vazzano

Consumers want access to technology that makes their shopping experiences easier, a recent survey from International Council of Shopping Centers (ICSC) found. Here’s a look at a few of the survey results:

• 62% want to have access to products/sizes available in store without engaging a salesperson

• 55% want to be able to virtually view how home furnishings and accessories fit into their homes before purchasing

• 54% want to be able to compile a shopping list on a store app and receive a floor map to locate those products

• 39% would visit a shopping center more often if they received alerts from stores that are selling products they’re interested in purchasing GP