A Record-Breaking Easter

Ann-Marie Vazzano

Consumers were expected to spend a record $18.4 billion on Easter this year, a 6% increase over last year, and the highest in the history of the National Retail Federation’s annual Easter Spending Survey. Here’s a look at how the money will be allocated:

Food: $5.8 billion
Clothing: $3.3 billion
Gifts: $2.9 billion
Candy: $2.6 billion
Flowers: $1.2 billion
Decorations: $1.1 billion
Greeting cards: $788 million

According to the survey, 26.4% of consumers planned to purchase Easter gifts at local/small businesses, compared to 58.3% who planned to shop at discount stores. GP