3/29/2017
Things Are Looking Up
Ann-Marie Vazzano
Seven in 10 consumers think their financial situations will improve over the next six months, according to a survey from IRI Consumer Connect, and they say they’re willing to pay more for higher-quality products. Here’s a look at the financial optimism broken down by income level:
- 24% are consumers who earn $35,000 or less
- 24% earn $35,000 to $54,000
- 25% earn $55,000 to $99,000
- 21% earn $100,000 or more
This optimism doesn’t mean shoppers aren’t looking for bargains, though. Among those pessimistic about their finances, 77% will try lower-priced brands to save money, and 64% plan to visit multiple retailers to find the best deals.
GP