2/28/2017
Print Isn’t Dead
Ann-Marie Vazzano
According to a Nielsen Scarborough study, 81% of newspaper readers read actual printed papers, with about half reading only print. Three in 10 engage in newspapers both in print and online. Surprisingly, Millennials make up nearly a quarter (24%) of newspaper readers, while those 70 and older make up just 15% of newspaper readers.
GP