BTS Sales Slump

Ann-Marie Vazzano

Back-to-School sales were down this year, according to retail analytics firm RetailNext Inc. Its monthly Retail Performance Pulse showed a 7.3% year-over-year decrease in sales and a 9.9% decline in traffic at physical stores for the retail month of August.
 
“As a season, back-to-school did not provide the lift like it had in past years,” says Shelley E. Kohan, vice president of retail consulting at RetailNext. “Much like Thanksgiving, today’s shoppers are reinventing the Back-to-School season, expanding the season both forward and backwards as they seek greater value.” GP