7/27/2015
The Best Facebook Marketing Campaigns
Ann-Marie Vazzano
The annual Facebook Awards rank the social media site’s best marketing campaigns of the year, and this year, first place went to the ALS Ice Bucket Challenge. The challenge resulted in 17 million videos from more than 150 countries. No money was spent to promote the challenge, but the campaign reached 440 million viewers. Procter & Gamble’s “Like a Girl” campaign, which aimed to question gender perceptions, came in second, with 76 million views. Third place went to LOT Polish Airline’s “KISSaLOT—the World Under the Mistletoe” campaign, in which the airline hung mistletoe in every one of its planes. A website tracked planes’ positions so people would know when they were beneath the mistletoe—a prime time for a smooch.
GP