Back-To-School Spending Up

Ann-Marie Vazzano

More than a quarter (29%) of families will spend more on back-to-school shopping this year than they did last year, according to NRF’s back-to-school survey conducted by Prosper Insights & Analytics. Among respondents who say the economy will impact their BTS shopping, 32% of college shoppers plan to comparison shop online to get the best deals, up from about 28% in 2014. More than 31% of K-12 shoppers will compare prices online, up only slightly from last year’s 30%. GP