Print Isn’t Dead

Ann-Marie Vazzano

It turns out print does have its place in the online world, at least for J.C. Penney. The company is bringing back its famous print catalog after a 5-year absence. The reason? Many of the store’s online sales were a direct result of consumers being inspired by what they saw in the catalog, The Wall Street Journal reports. According to Reuters, the new catalog will be 120 pages and will feature home department products. JCP will send the catalog to customers in March. GP