Also in this issue...
A Personal Touch | Ann-Marie Vazzano
According to Kibo’s 2017 Consumer Trends Report, 85% of consumers say they’re influenced by personalized homepage promotions and 92% say personalized shopping cart recommendations influence them to complete online purchases.
Boomers Feel Overlooked | Ann-Marie Vazzano
Baby Boomer consumers feel “overlooked and under-rewarded,” according to a report by ICLP Loyalty.
Buying on Impulse | Ann-Marie Vazzano
Most consumers (72%) made an impulse buy during the 2016 holiday shopping season, according to a survey from CreditCards.com.
How Big Is Amazon? | Ann-Marie Vazzano
Huge, according to a recent survey from Power Reviews.
In Phones We Trust | Ann-Marie Vazzano
Consumers have more faith in their mobile devices keeping their personal information, including credit card numbers, safe than they do in retail stores.
Is Your Loyalty Program a Waste? | Ann-Marie Vazzano
Many companies are wasting money on loyalty programs that don’t work.
Marketing to Boomers | Ann-Marie Vazzano
If you want to connect with Baby Boomers, try Facebook.
Millennials on the Move | Ann-Marie Vazzano
It looks like travel is in the budget for Millennials.
Stores Reign Supreme | Ann-Marie Vazzano
In-store shopping is far from dead.
The Value of Data | Ann-Marie Vazzano
Consumers are putting price tags on their personal information—and specific ones, at that.
The Year of the Robot | Ann-Marie Vazzano
Mastercard recently announced it’s launching artificial intelligence bots that will allow customers to manage finances and shop using messaging platforms.
Things Are Looking Up | Ann-Marie Vazzano
Seven in 10 consumers think their financial situations will improve over the next six months.
Webrooming Woes | Ann-Marie Vazzano
When it comes to researching products online, poor product descriptions are consumers’ biggest irritation (43%), followed by lack of photos or videos (20%).
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